Mercedes-Benz of The Woodlands

Privacy Policy

Effective Date: May 5, 2026  •  Last Updated: May 5, 2026

Guiding Principles

Our Privacy Policy has been developed using the following guiding principles:

Our dealership collects personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data.

Our dealership will take reasonable physical, electronic, and managerial measures to safeguard and secure any personal information you provide to us (e.g., data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

1. Information We Collect

We may collect the following information:

• Personal identifiers such as your name, phone number, email address, and mailing address.
• Vehicle and transaction information such as vehicle of interest, trade-in details, financing inquiries, and service appointment history.
• SMS program data including opt-in and opt-out status and message history.
• Website usage data such as pages visited, form submissions, and browsing behavior collected via cookies and analytics tools.
• Non-personally identifiable data such as your browser type and version, service provider, IP address, and any search engine used to locate our site.

2. How We Use Your Information

We use your information to:

• Provide and manage our SMS messaging services, including vehicle sales follow-up, service appointment reminders, lease-end notifications, special offers, and dealership communications.
• Respond to your inquiries and provide customer support.
• Facilitate vehicle purchases, service scheduling, financing, and related automotive services.
• Send promotional and informational communications for which you have opted in.
• Diagnose server problems, administer our web site, and compile broad statistical data.
• Tailor your browsing experience based on your interests and geographic region.
• Comply with applicable federal, state, and local legal obligations.

3. SMS Messaging Program

By providing your phone number and submitting a form on our website or other medium, you are consenting to be contacted by SMS text message from Mercedes-Benz of The Woodlands. By opting into our SMS messaging program, you consent to receive text messages which may include:

• New and pre-owned vehicle promotions and inventory updates
• Service appointment confirmations, reminders, and status updates
• Lease-end and finance renewal notifications
• Appointment scheduling and conversational dealership communications
• Event invitations and dealership announcements

Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at (936) 206-7500.

4. Disclosure of Personal Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only with:

• Service providers who assist in delivering our SMS, CRM, and digital marketing services under confidentiality obligations (e.g., SMS delivery platforms, website administration).
• Mercedes-Benz USA as required for program compliance and vehicle ownership records.
• Law enforcement or regulatory authorities when required by applicable law, legal process, or to investigate fraud or other offenses.
• Legal, financial, and professional advisors or in connection with the sale or reorganization of all or part of our business or operations.
• Successor entities in the event of a merger, acquisition, or sale of dealership assets.

Except as described above, we will not use or disclose personal information for purposes other than those for which it was collected, except with your consent or as required or permitted by law.

5. Use of Cookies

Our dealership may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience, including the convenience of not having to re-enter information such as user IDs and passwords. Cookies also help us provide you with information targeted to your interests based on your prior browsing activity. You may configure your browser to decline cookies; however, certain features of this web site may not function correctly if cookies are disabled.

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. This web site is hosted on servers located in the United States, and any personal information you provide will be processed and maintained on our web servers and internal systems within the U.S. No method of electronic transmission or storage is 100% secure; however, we work diligently to protect your data.

7. Your Choices & Opt-Out Procedures

You have the following rights regarding your personal information:

• Opt out of SMS: Reply STOP to any message at any time. You will receive a one-time confirmation and will receive no further messages unless you re-enroll.
• Opt out of email communications: Use the unsubscribe link in any email or contact us directly.
• Update your information: Contact us directly to request corrections to your personal data.
• Request deletion: Contact us to request removal of your personal information from our records, subject to applicable legal retention requirements.

You will be notified when any personally identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

8. External Links

This web site contains links to other sites. Our dealership is not responsible for the privacy practices or the content of such web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this web site.

9. Children’s Privacy

Our services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us immediately.

10. Public Forums & Passwords

This web site may make chat rooms, forums, message boards, or news groups available at various times. Any information disclosed in these areas becomes public information — please exercise caution when sharing personal information in public forums.

Any personal data record created through registration on this web site can only be accessed with the unique password associated with that record. To protect the integrity of your personal information, do not disclose your password to third parties.

11. Messaging Terms & Conditions

By providing us with your phone number, you agree to receive text messages and notifications from Mercedes-Benz of The Woodlands and Dream Motor Group. Message frequency varies based on communication needs. Message and data rates may apply.

• No mobile information will be shared with third parties or affiliates for marketing purposes.
• Reply STOP at any time to unsubscribe from messages sent from us.
• Reply HELP for assistance, or email [email protected].
• We will not share your mobile opt-in data with third parties.
• Terms of Service addendum

12. Changes to This Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, in a timely manner. We encourage you to review this page periodically to ensure you are aware of any updates. Continued use of our website or SMS services following any change constitutes your acceptance of the revised policy.

Contact Us

If you have questions concerning this Privacy Policy or the practices of this web site, please contact us:

Mercedes-Benz of The Woodlands is a member of the Dream Motor Group family of dealerships. By using this web site or opting into our SMS program, you acknowledge and consent to the terms of this Privacy Policy. Message and data rates may apply. Reply STOP to opt out of SMS at any time. Reply HELP for assistance or email [email protected]. View our Terms of Service.